UEFA Partners and Sponsorships for Euro 2024

Official Broadcast Partners

The full drama of UEFA EURO 2024 is available to watch throughout the world thanks to UEFA's official broadcast partners. These partners will ensure that fans can enjoy the tournament's matches and highlights on multiple platforms and devices.

Global Partners

Considering the global appeal of the UEFA Euro 2024 as one of the world's most watched football tournaments, UEFA has secured a strong lineup of global partners. These partners include:

• Adidas
• Coca-Cola
• Engelbert Strauss
• Fedex
• Heineken
• Hisense
• Kia
• Mastercard
• Tiktok
• Vivo
• Zhongshan

Engelbert Strauss: The Official Work and Utility Brand

UEFA is delighted to announce that the German-based work and utility brand Engelbert Strauss will be the official workwear and utility brand of UEFA EURO 2024. Engelbert Strauss will provide essential gear and equipment to support the tournament's operations and staff.

National Sponsors

In addition to its global partners, UEFA has also secured five national sponsors for Euro 2024: Allianz, Commerzbank, Deutsche Telekom, Ergo, and Volkswagen. These sponsors will have a presence at the tournament's matches and events, and will also receive marketing and promotional opportunities.

Conclusion

UEFA has partnered with a diverse range of global and national companies to ensure that Euro 2024 is a successful and memorable event. These partnerships will provide financial support, logistical assistance, and global exposure for the tournament. As the world eagerly anticipates the start of Euro 2024, these partnerships will play a vital role in bringing the excitement and drama of the competition to fans around the globe.